ASAI prepares to open in yet another super-hip neighbourhood at Sathorn. Here’s why smart travellers love it.
A soundtrack of laid-back music, clinking glasses and chit-chat fills the casual dining room and bar. Young professionals lounge on daybeds set around a courtyard, tapping out emails on their laptops and sipping fresh coffee. Is it a hotel? Restaurant? Co-working hub? Yes.
It’s ASAI Bangkok Chinatown—a destination designed for forward-thinking guests who prioritise authentic culture and shared experiences. The newest venture of Thai hospitality heavyweight, Dusit International, ASAI was conceived in 2018 to connect curious travellers to one another and open the door to vibrant and diverse neighbourhoods around the world.
The ASAI blueprint is compact guestrooms paired with buzzing communal areas that double as a setting for local happenings, all strategically located in hip neighbourhoods. A one restaurant and one bar concept seeking to highlight local talent and ingredients. Team members are clued up on all the neighbourhood hotspots, and the A.Guide is ASAI’s digital companion packed with tips on where to shop, uncover hidden gems, find craft cocktails and snap street art nearby.
ASAI Bangkok Chinatown is the flagship. Its double and twin guestrooms are comfortable and fuss-free with local touches, views of the city or courtyard, and an emphasis on smart storage and quality amenities. The communal area is a cozy living room, neighbourhood bar, co-working area and hangout spot all in one, where guests and locals can eat, work, play and connect. JAM JAM Eatery & Bar is designed to reflect its vibrant neighbourhood with a new sharing bites concept to launch early next year. All centred and connected to a lifestyle hub with a transformative courtyard and its very own green space garden, which sets the stage for yoga classes, workshops, live art demos, drag shows, concerts and so much more.
All this just steps away from Yaowarat Road, plugging guests directly into all the action of Bangkok’s happening Chinatown district. And the energy of the location bleeds through to the vibe inside, from the Chinese dragon built by a local artist out of plastic waste, to the curtain made of thread spools inspired by Chinese lantern tassels.
And now there’s another chance for savvy travellers to live locally in one of Bangkok’s favourite neighbourhoods. ASAI Bangkok Sathorn is slated to open in mid 2023 and behind-the-scenes sneak peeks confirm the new hotspot will further define the ASAI ways of life. The ground floor indoor-outdoor bar is open to the street and perfect for leisurely meetings or people-watching with a drink or coffee in hand. Up on the second floor, it’s all-day dining, sipping, and sharing with more-is-more street food and playfully delicious dishes by Err Urban Rustic Thai. Chefs Bo and Dylan, the culinary power couple behind fine-dining fave Bo.Lan, are working closely with local farmers to source the freshest ingredients for their vibrant menu of irresistibly shareable dishes inspired by the roadside, countryside and river market eats.
Room design at ASAI Bangkok Sathorn follows the Chinatown blueprint with comfy beds, thoughtful essentials inspired by Asian aesthetics and the addition of a double bunk option, perfect for a gang of four explorers looking to delve into the neighbourhood. Which brings us to the carefully chosen location: Sathorn is a commercial and financial hub with cult following restaurants, world-class bars and buzzing nightlife, plus tree-lined residential alleys, colourful temples, cozy breakfast spots, art galleries and street food eats on every corner. And in a leafy, bustling enclave, ASAI Bangkok Sathorn places guests right in the heart and soul of it all.
As intrepid culture vultures prepare to descend on another of Bangkok’s hotspots, the team at ASAI looks ahead to forthcoming openings in Japan, The Philippines and beyond. Soon we’ll all be living local, ASAI-style.
Article sponsored by ASAI Hotel Chinatown.
All Images Credit: Courtesy of ASAI Hotels.