This Global Recycling Day, Corona India and Travel+Leisure India & South Asia encourage every traveller to take a break from the fast-paced life and travel sustainably and responsibly.
Picture sitting on a pristine beach while soaking up the warm sun with calls of seagulls serving as the background score. Add to this the sounds of waves crashing against the shoreline, the cool salty sea breeze sweeping through your hair, and a chilled bottle of Corona beer to beat the heat. This is paradise.
But not for long. Over the years, planet Earth has been undergoing immense environmental pressure. The sands are now littered with waste, often washed up to the shore by the polluted oceans. Seagulls are choking on plastic while the sea breeze is heavy with hazardous gases.
Corona India, in association with Travel+Leisure India & South Asia, is launching a program to remind travellers to take more sustainable and conscious steps to protect the environment.
Presenting #ProtectParadise
Understanding that travellers have the power to make a difference and protect the planet, Corona India and Travel+Leisure India & South Asia have teamed up to encourage every wanderer to make conscious choices that have a larger, more positive impact on the environment. After all, it’s the little things that can create a big change.
With #ProtectParadise, the two brands hope to encourage travellers to take a break from the fast-paced life, unwind and set out to explore and discover new places with mindful travel at its heart. Be it choosing eco-friendly stays, cycling instead of renting cars, refilling the same water bottle instead of purchasing single-use plastic bottles at every pitstop, or even supporting small, local businesses. Each step can help make travelling more exciting and responsible. Why? Because this way, you can experience and enjoy paradise for longer.
Notably, this is in sync with Corona India’s philosophy of taking from and giving back to nature, and adopting mindful practices while exploring the world. For the luxury travel publication, this is another step towards conscious travelling, a key messaging strongly advocated by the brand.
A Green Step Ahead
Making your travels planet-friendly is more than just about being green; it’s equally — if not more — important to see the world in a more authentic and meaningful way, all while preserving it for future generations. It means making conscious choices, constantly evolving to travel better, and re-connecting with nature from a fresh perspective.
So, stay tuned as Corona India and Travel+Leisure India & South Asia bring to you more about #ProtectParadise, and let’s commit to leaving our paradise better than we find it.
Related: TL Conscious Travel List: 15 Sustainable Tours & Experiences Around The World
Bayar Jain
Senior Content Manager
Equipped with a degree in Sociology (Honours) from the University of Delhi and a postgraduate diploma in English Journalism and Mass Communication from Xavier Institute of Communications, Mumbai, Bayar enjoys sharing stories of people, places, and different cultures. When not typing her travel tales, you can catch the hobbyist photographer capturing the next frame, dabbling in arts and crafts, or gushing over puppies and kittens.
