A special occasion calls for a mindful and memorable outfit, and this year, we’re rethinking wedding wear inspirations! The spotlight is as much on the bridesmaids as it is on the bride. Here’s a selection of stunning sustainable labels for bridesmaids to stand out alongside the bride. By Ralan Kithan
Sustainable labels for bridesmaids:
YAM specialises in unique prints that they design themselves, using traditional techniques like wooden block and hand block printing. From prints of tigers, and peacocks to Indian art, the label incorporates the beauty of India in its outfits. Millennial-run and locally produced, YAM is a brand that doesn’t follow the usual retail calendar. YAM creates fresh, modern works of art using traditional methods of weaving, embroidery, drawing, and painting. The label sources materials like silks from Varanasi, and cotton and canvas from weavers in South India, focusing on Indian heritage.
If you’re looking to ditch the typical Indian bridesmaid look and go for a modern approach, Little Things Studio can be your saviour. The label creates custom, ethereal, one-of-a-kind clothing that combines Western aesthetics with Indian crafts. Contemporary skirts, interesting prints, Western-influenced design, co-ord sets, or a pant set, the label offers a multitude of ideas. The garments are designed with body types and sizes of women from all around the world in mind.
Here one can find bridesmaids’ outfits that will get a fair share of the limelight. Punit Balana reveals the depth of Indian culture by fusing modernism, minimalism, and aestheticism. The label takes inspiration from local arts of Rajasthan like block printing, rabari and zardozi. Punit Balana’s sustainability adopts conscious practices at every step. More than the influences from Rajasthani cultures, the label creates experiences through outfits.
Subdued shades and clean designs define KORA. With simplicity, sustainability, and intrinsic spirituality being its core values, KORA takes pride in all things desi and works with natural fibres, textiles, and crafts. From a collection of silk chanderi kurtas, bold festive saris to zari embroideries and multicolour borders, there is something for every bridesmaid. The brand transcends the fine lines that divide ethnicity and modernity to develop and deliver a fresh, alluring look.
Such is its versatility that Vaayu’s style fits both regular wear and special occasions. And with the options, you can repeat outfits in different combinations. The designs are both practical and thoughtful, modern yet grounded and timeless yet adaptable. Vaayu’s clothing allows you to breathe easy, be who you are, and still feel good. The label works closely with artisans and weavers across the nation, to create handcrafted clothing.