Toronto Is Hosting The World’s First Drive-In Van Gogh Exhibition This June

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Getting a chance to glance at the artwork of one of the world’s most famed artists — Vincent Van Gogh — is no less than a dream, and to make it a reality, a first-of-its-kind drive-in digital art exhibition is all set to open in Toronto this June. By Manya Saini

 

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A post shared by Immersive Van Gogh Exhibit (@immersivevangogh) on May 14, 2020 at 7:01am PDT

In a first, the ‘Immersive Van Gogh’ Exhibit produced by Lighthouse Immersive that was set to go live on May 1, will now be opened as a drive-in from June 1 for the public. The all-encompassing experience titled — Gogh By Car — will be a combination of art, light, sound and movement. The exhibition will go on until the end of September. 

Only 14 vehicles will be allowed to enter at a time for a particular slot. The visual splendour will give each participant 35 minutes to soak in the mesmerising sight of the world’s most incredible artworks. The organisers have said that the show will evoke emotions and the inner consciousness of the artist. 

 

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A post shared by Immersive Van Gogh Exhibit (@immersivevangogh) on May 5, 2020 at 11:00pm PDT

The original trendsetter of the immersive digital art experiences is Paris’ Atelier des Lumières exhibition, which welcomed two million visitors worldwide. The organisers of Immersive Van Gogh exhibition were hoping for a similar success until the launch was halted by the outbreak of the Novel Coronavirus. The ban on social gatherings had resulted in the cancellation of the sold-out exhibition. 

Art lovers will also be able to explore the five-storey exhibit on foot from July onwards. The organisers are looking to reduce the capacity and ensure strict compliance of social distancing measures amid fear of COVID-19. 

 

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A post shared by Immersive Van Gogh Exhibit (@immersivevangogh) on May 5, 2020 at 6:00am PDT

The drive-in culture which has also been adopted by movies, restaurants and concerts, has taken the world by storm as different people come up with ingenious solutions to feel connected through the pandemic. If you have ever dreamt about spending an afternoon surrounded by digital sunflowers, Toronto has got you covered for the summer. 

Related: Fan Of Van Gogh? You Can’t Miss Visiting The Atelier des Lumières In Paris This Year!