The T+L Champion of Conscious Beauty Diipa Büller-Khosla talks to Travel+Leisure India & South Asia about the start of her brand Indē Wild, about conscious beauty, and more.
Excerpts from the interview with Diipa Büller-Khosla:
T+L India: What does conscious beauty mean to you?
Diipa Büller-Khosla: Conscious beauty to me is applying a more thoughtful approach to beauty—a cleaner, natural, and more transparent form of beauty that allows you to feel beautiful inside out. Most importantly, using ingredients that add their own essence to the formulation. For instance, Indē Wild highlights all of its ethically-sourced ingredients and the formulation on the packaging to ensure transparency.
T+L India: What prompted you to launch a conscious beauty line?
Diipa Büller-Khosla: Born and raised in India and then living my adult life in Europe, it took me years to fall in love with all of me and to find my most authentic self. Many like me struggle with this tug of war between respect for my roots and pushing beyond societal and patriarchal norms. So, I created a brand that celebrates both tradition and modernity and creates space for unapologetic self-love.
T+L India: What philosophy do you follow for your brand?
Diipa Büller-Khosla: Through Indē Wild, we are reclaiming and redefining beauty ideals that have been decided by a select group. As a WOC (women of colour), it is important to me to celebrate individuality— our skin, bodies, and life rooted in our heritage, guided by our foremothers, and shaped by our choices. Simply put, difference is our superpower! So, we have a zero per cent photoshop policy to ensure we are transparent and honest about ourselves to uplift every individual’s confidence.
Our products are formulated through the lens of Ayurvedistry™ where 5,000-year-old Ayurvedic rituals meet conscious chemistry. Ingredients like Vitamin C, niacinamide, and hyaluronic acid from modern dermatology balance and support ingredients like turmeric, ashwagandha, and bakuchiol.
T+L India: What newer innovations would you like to bring into your line?
Diipa Büller-Khosla: I would like to be constantly evolving in the fields of sustainability, ingredient introduction, and potency.
T+L India: How does travel inspire you?
Diipa Büller-Khosla: Travel, especially to the motherland, is always inspiring! It is where we source our ingredients from. But most importantly, it connects me to people in every part of the world that inspire us and spark insightful conversations, which leads to us reconsidering and redefining our brand.
Travel essentials: SPF glow drops, AM/PM serum, and a camera.
A sustainable beauty hack: Using microfibre towels to remove make-up so that I don’t create single-use waste.
Related: Learn The Art Of Skincare While Travelling From Beauty Expert & Author Vasudha Rai