2020 might seem like an anomalous year for a new travel trend to hit the streets, but no other year could have resulted in this feat. Today, we decode what is revenge travel and give you a glimpse of what it will look like. By Bayar Jain
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If there’s something that is truly ‘travelling’ right now, it’s the Coronavirus. And as wanderbugs, it sure is a buzzkill if someone embarks on global adventures while you’re forced to remain indoors. Cue in, revenge travel—the latest travel trend predicted to usher in post the crisis.
What is revenge travel?
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A story by The Washington Post notes that in the 1980s, the concept of ‘revenge spending’ emerged in China as a knee-jerk reaction to the Cultural Revolution-induced poverty. Then, spending on luxury commodities later saw an upward rise. A similar situation is expected with travelling too.
While sinister sounding, ‘revenge travelling’ is simply the act of adding more bucket list destinations to your travels to counter the long dry spell. This could be vacations, staycations, workations, or simply a motivation-less holiday away from home. Picking up as a response to the months-long home confinements, a Mckinsey report notes that travel would be the second thing that people will pick up (first being eating out). Domestic travel, in particular, is expected to see the first wave while international travel would take longer to gain momentum, states the report.
What does it mean for travellers?
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For travellers, this could come as a blessing in disguise as it brings with it the opportunity to travel again. However, caution cannot be forgotten. While offbeat domestic destinations could become a favourite, added security and safety measures would come into play as well. Outdoor spaces are likely to see a surge too. Additionally, a dip in prices could also be expected as brands would compete to lure customers into its abodes.
Related: #TnlOutreach: Travel + Leisure India’s Annual Luxury Travel Trends Report 2020-21 Is Here!
Bayar Jain
Senior Content Manager
Equipped with a degree in Sociology (Honours) from the University of Delhi, and a post graduate diploma in English Journalism and Mass Communication from Xavier Institute of Communications, Mumbai, Bayar enjoys sharing stories of people, places, and different cultures. When not typing her travel tales, you can catch the hobbyist photographer capturing the next frame, dabbling in arts and crafts, or gushing over puppers and kittens.
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