Soul Festival, an exclusive invite-only curation of immersive experiences, is set to take place at The Ananta, Udaipur from March 3 to March 5, 2023. The team behind Ananta Hotels & Resorts—Sanjay Goyal, managing director; and directors Mohit and Ashutosh Goyal—tell us more about the festival’s premiering edition.
Coming March, The Ananta, Udaipur will serve as grounds for the premiering edition of Soul Festival. The maiden festival—brought to life in collaboration with Ananta Hotels & Resorts, India’s luxury hospitality brand; BurdaLuxury, Asia’s leading media house; and The Envelop, an experiential marketing firm—will see like-minded people coming together for unparalleled immersive experiences. Think abundant music, art, food, and wellness offerings—all amid the picturesque backdrops and immense calm of The Ananta, Udaipur.
Introducing Soul Festival
What is it?
“One day, while sitting at my father’s [Sanjay Goyal, managing director of Ananta Group of Hotels] cabin, he shared the idea of hosting a music festival for lesser-known Indian artists to come and perform at one of the Ananta properties. We loved the idea!” reveals Mohit Goyal, director of Ananta Group of Hotels. “We happened to do more than just music; we happened to create a ‘soulful’ experience,” he continues.
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“There are already so many music festivals happening,” pitches in Ashutosh Goyal, director of Ananta Group of Hotels. He adds, “We started picking elements of Ananta instead. Ananta is all about wellness, rejuvenation, arts and crafts. We, then, decided to create a culmination of Ananta. And that’s how we came up with Soul Festival.”
Starting March 3, the three days will come packed with abundant music, art, food, and wellness offerings. Each day will feature curated culinary experiences, live performances, wellness programmes and interactive brand engagement spaces. The exclusive guest list, too, will comprise a varied bunch. Think designers, artists, influencers, and celebrities. Or as Mohit rightly sums up: “It’s got everything for everyone!”
What to expect?
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The three-day Soul Festival will celebrate rejuvenation in the lap of luxury. Mohit explains, “It is [going to be] about connecting your soul through different mediums. There’s going to be yoga, art, music, meditation, wellness, and more. I’m personally excited for the music sessions. Music helps me find inner peace and keeps me happy.”
For Ashutosh, this joy will be found at the pop party. “I love fancy lights, lasers, strobe lights, and high energy music. I’m looking forward to it.”
Where is it?
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The Ananta, Udaipur, a haven of calm and serenity, will serve as the apt backdrop for the festivities. At this abode, be assured to find a co-existence of nature every step of the way. On speaking about what makes this resort special, Sanjay says, “Its location and concept. It has been created keeping comfort in mind.”
Mohit adds, “The Ananta, Udaipur is made to co-exist with nature. Cottages were designed keeping the natural contour of the land in mind. There were no major blasts or drillings either. Locations of cottages were decided and changed just to save trees [from felling].”
Ashutosh continues, “Ananta is all about rejuvenation and luxury. In a way, the Soul Festival is also about that. It’s about combining these things together and creating something beautiful. It’s going to be magical!”
We’re already excited for the Soul Festival; are you?
Related: Meet The Man With A Vision: Mukund Goyal, Chairman, Ananta Hotels & Resorts
Bayar Jain
Senior Content Manager
Equipped with a degree in Sociology (Honours) from the University of Delhi, and a post graduate diploma in English Journalism and Mass Communication from Xavier Institute of Communications, Mumbai, Bayar enjoys sharing stories of people, places, and different cultures. When not typing her travel tales, you can catch the hobbyist photographer capturing the next frame, dabbling in arts and crafts, or gushing over puppers and kittens.
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