AD Singh’s Olive group of restaurants joined hands with the online platform HeyHey to showcase NFTs at the ONFT event on May 22, 2022. With this, Olive has become India’s first restaurant to showcase NFTs in association with HeyHey. By Karan Kaushik
Olive group partners with HeyHey to showcase NFTs
The ONFT event put some of the finest NFTs on full display to spread the word about a new medium that is set to revolutionise the world of art and its fans. The one-of-its-kind event aimed to shed light on how brands and celebrities are making an entry in the metaverse. Held at Olive Bar and Kitchen in Khar, Mumbai, the NFT exhibition was attended by eminent personalities from the fields of art, entertainment, and business.
The event was also attended by actress Sunny Leone and her husband Daniel Weber. It is interesting to note that Leone has also launched her NFT with HeyHey as her technology partner. Leone’s collection titled I Dream of Sunny, was showcased along with We Are Actors by Rahul Bose. The latter sheds light on the struggle of the industry. Leading fashion designer Narendra Kumar also showcased his collection based on the idea of how every coercion is overshadowed by a distraction.
From within the NFT space, well-loved NFT artist Amrit Pal Singh displayed Cleopatra Toy Face alongside stylist and creative director Kshitij Kankaria’s piece about raw authenticity. It was a collection of photographs where every image had a different story to tell. Multi-disciplinary artist, Santanu Hazarika, also presented his NFT, called Cat-fishing 2.0. Among the exhibition was also 22-year-old NFT artist Kashish Arora’s Catching Ether.
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Speaking about the collaboration, AD Singh said that the company was excited to see how their integration into the metaverse turns out to be. “Since we launched The Olive Group over 20 years ago, we’ve been fortunate to have always had our finger on the pulse of what our customers want and like. We’ve introduced many industry ‘firsts,’ and now, we’re excited to see what our integration into the metaverse means, both for our customers and for us as a group,” he said.
Caleb Franklin, CEO, and Founder of HeyHey said that the online platform was delighted to work with illustrious names in the industry. “We are delighted to work with illustrious names in the industry and showcase our expertise at the ONFT event. The metaverse is the next big thing that will revolutionize the experiential marketing world and more opportunities ought to open up the different worlds in this space. We are glad to be associated with an outstanding restaurant chain and become the first in India to curate an event like this,” Franklin said.