Simba beer concluded the maiden edition of Simba Uproar, India’s wildest festival — and here’s all that you missed.
November saw the launch of India’s wildest festival: Simba Uproar. Organised by Simba, a craft beer brand from India, the two-day festival took place on November 19 and 20 at The Hub, DLF Promenade in New Delhi. Despite being the festival’s maiden year, it was a roaring success where over 5,500 visitors joined in to see the blend of beer, hiphop, and things street.
All About Simba Uproar
Unifying the various elements of hiphop, Simba Uproar presented a mix of upcoming and established artists from the hiphop community in an attempt to curate a unique line-up of hiphop music intermixed with street culture experiences. Notably, this was the national capital’s maiden event where audiences witnessed live performances of some of the most prime in the Indian hiphop community together.
Ishwaraj Bhatia, co-founder and COO of Simba Beer, says, “Hiphop, as the theme for the first edition of Simba Uproar, was a conscious one taken after observing audiences’ inclination towards this genre and its relevance to street culture. We envisioned bridging that gap between the two.”
Music: Hip Hop
The celebrations kickstarted with Gully Gang, King, and Raga; followed by Agsy, Azadi Records, IKKA, and Sez on the Beat continuing the party on day two. The two days also saw street experiences with skateboarders, BMX artists, break dancing, rap battles, and b-boying artists grooving to the beats of DJ Kave, DJ Kan-i, Bonehead, Dizlaw, Shia, and more.
All Things Street
Simba Uproar also saw numerous streetwear brands, large art installations, and live street art on display. For example, the engaging sneaker raffles around the sneaker wall had over 100 exclusive kicks! To liven up the wild vibes more, the festival also experimented with face glitter art and neon tattoos, paired with Simba’s flagship Cave Cocktails and multi-cuisine delicacies ready to be devoured.
With such a massive turnout, Bhatia is all smiles. He says, “As positively anticipated, the festival was a roaring success in its debut. We cannot wait to announce the details of the second edition!”