Editor’s note: The global COVID-19 crisis has left each one of us deeply affected and we want to help. Burda Media India has organised a fundraising campaign to #FightBackWithTesting and donating RT-PCR test kits to the worst-affected areas in India, which will be secured from our testing partner Mylab Discovery Solutions. You can help these kits reach many more by donating for the cause or by adopting a kit. Click here to join the fight.In recent weeks, many brands have been using their pre-existing set-ups to manufacture essentials like masks and sanitizers in the fight against COVID-19. The latest to join in on this initiative is the backpack brand ‘Priority.’ By Amitha Ameen
Priority Bags have recently launched a line of reusable and washable six-layer filtration facemasks to help fight the pandemic and reduce the impact of COVID-19. Along with this, the company has also donated 15,000 masks to police forces, migrants, vegetable vendors, petrol pump employees, and NGOs to help the frontline workers in their fight against the virus. The brand plans to continue distributing through the coming days as well.
“These masks can be used multiple times, making it eco-friendly and user friendly. Our core purpose and goal here stands to be in support and aid of the needy, who cannot afford quality safety and protective masks. With this initiative, we hope to engage in some meaningful work for the society, while also adhering to sustainability and reusability,” says Sachi Maker, VP Marketing.
Ever since the advent of Coronavirus, different kinds of masks have been flooding the market. But, it is important as a consumer for us to differentiate between a protective mask and a surgical mask meant for doctors.
Priority Protect masks are available on Amazon and are priced at a reasonable cost. To protect yourself against unwanted and harmful pollutants, head here.
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