Editor’s note: The global COVID-19 crisis has left each one of us deeply affected and we want to help. Burda Media India has organised a fundraising campaign to #FightBackWithTesting and donating RT-PCR test kits to the worst-affected areas in India, which will be secured from our testing partner Mylab Discovery Solutions. You can help these kits reach many more by donating for the cause or by adopting a kit. Click here to join the fight.Accor Group re-opens few properties across the globe with its Reignite The Love Of Travel campaign, inviting travellers to share their experiences. By Tanvi Jain
View this post on Instagram
Amid easing of restrictions, following improvement in the COVID-19 numbers, the Accor Group has now started reopening some of its hotels that were temporarily closed in response to the pandemic. With its ALL – Accor Live Limitless — the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands – the hotel chain have introduced a new global campaign called Reignite the Love of Travel, to invest in the resurgence of travel and service industries and economic recovery in the communities where it operates.
“We have invested to prepare for the immediate holiday season as well as for long term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire,” said Steven Taylor, Chief Marketing Officer, Accor.
View this post on Instagram
“We believe it’s part of our mission to inspire people with positivity, humour & encourage them to share their love of travel. @All, our daily lifestyle companion is happy to introduce its new global campaign: Reignite the Love of Travel,” The Accor Group tweeted along with a short video.
Accor’s Reignite The Love Of Travel campaign will be launched with a short film designed to reassure and create desire while uplifting its audience, and will also be accompanied by an engaging social media campaign. Travellers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film. The campaign will be launched in key markets worldwide throughout the summer.
View this post on Instagram
In order to ensure the safety of its guests, the Accor Group had also recently launched its ALLSafe programme to enhance hygiene and cleanliness. “As our hotels reopen, we have implemented new measures to welcome you back safely. With stringent cleaning standards and operational protocols, our #ALLsafe label allows you to book with confidence. #ALLtogether,” a tweet mentioned on ALL – Accor Live Limitless handle.
Related: Accor To Offer Medical Assistance To Future Guests Post COVID-19
