Shantnu Nikhil Cricket Club brings together fashion and sport. By Team T+L India
In a cricket-loving country like India, we find ways to bring our love for the sport in every sphere of life. For ace designers Shantnu & Nikhil, this reflects in the Shantnu Nikhil Cricket Club, a new concept under the S & N by Shantnu Nikhil brand that embraces the spirit of cricket in a unique amalgamation of sport with the designers’ signature fashion forms.
Known for bringing an unmatched, unconventional India proud sentiment across its blockbuster couture and bridging luxury brands, Maison Shantnu & Nikhil is proud to be the first design house in India to present Shantnu Nikhil Cricket Club.
“Shantnu Nikhil Cricket Club is a long-awaited dream. It is inspired by our love for cricket and a vision to connect the sport to lifestyle promise,” says designer Nikhil Mehra. “The building foundation of our childhood revolved around playing various sports, excelling in most of them. Since sport, as a medium, has had an incredible impact on how we carved our journey and has been one of the stronger virtues of our design philosophy, we are proud to present a fashion vocabulary which speaks the language of spunky, young urban India merged with a powerful sporting culture, as we offer a new aesthetic,” the designer explains.
This luxe, youthful label carries forward S & N by Shantnu Nikhil’s design philosophy, all while offering regal looks to those who want to take their connect with sport—and fashion game—a notch higher! In keeping with Maison Shantnu Nikhil’s ethos, Shantnu Nikhil Cricket Club introduces the batsman logo with a fresh perspective. The signature brand crest that symbolizes the spirit of achievement portrays the will to strive forward. It creates a sense of unity—a culture that the club stands for.
“SNCC is an aspirational experience that has the power to influence the way people will dress and live life through the love of sport! It’s a culture we are empowering, where cricket is not just looked as a part of conversations but also celebrated as a form of personal expression,” adds designer Shantanu Mehra.
And who better than Shubman Gill to headline the campaign? The cricket prodigy aptly represents the young, urban vibe of this new cricket-style brand. He says, “I’m excited and honoured to be the face of Shantnu & Nikhil’s brand new design language. They have been the torchbearers of contemporary Indian fashion for a long time and I am all game to be a part of this new movement where cricket will finally find its way into a lifestyle conversation through their medium of luxe fashion.”
The contemporary lineup of the range is dedicated to preserve the game’s nostalgic and yet stylistic hallmarks on season friendly fabrics like flat-knit and premium silks. Crisp cricket-chic inspired details that bring together style with function are a key highlight. From essential sartorial pieces like the genteel retro-doused varsity jackets, suave crested sweatshirts, sweater vests, classic and yet elevated cropped polos to classic pick me up accessories like neckerchiefs, bucket hats, belts, SNCC infiltrates the modern-day wardrobe with a vision of easygoing everyday dressing injected with a jolt of much-needed youthful swagger!
The Shantnu Nikhil Cricket Club collection
The latest Shantnu Nikhil Cricket Club collection will be available online on www.shantanunikhil.com and SIS (Shop in Shop) websites such as Ajio Luxe, Tata Cliq Luxury, Aza Fashions and The Collective. The collection will also be available at S&N retail locations like DLF Avenue Mall, Ambience Mall, DLF Promenade Mall, and Mall of India Pacific Mall, in Delhi-NCR; and retail outlets across Bengaluru, Mumbai, Raipur, Amritsar and Ahmedabad.
November 20, 2022.