A leading name in the world of transformative hospitality experiences, Aman recently launched Fine Fragrance – a collection of five 50 ml Eau de parfums. By Kumar Shree
Taking luxury offerings to a whole new level, Aman recently launched Fine Fragrance—a range of sophisticated scents that will gently whiff through each of their hotels across 20 countries. Each scent in the collection of five echoes the distinct character of Aman’s unique choice of destinations, in turn encapsulating the essence of a destination in a bottle layered with innovation and style.
All five gender-neutral scents from the collection are sure to transport you to a paradisiacal world of luxury living. Crafted by master perfumer Jacques Chabert, these scents will evoke emotions and allow you to soak in the goodness of your many pleasant travel memories.
As mentioned in an official press release, Vladislav Doronin, Chairman and CEO of Aman says, “The Spirit of Aman is an emotion that can be felt at each of our hotels and resorts. The otherworldly locations, the unique experiences and the connection with the landscape play a [significant] role in this feeling.”
The artistry is not just limited to scents but flows into the design and aesthetic of the packaging as well. Each bottle reflects its corresponding Aman destination through a tastefully selected tone reminiscent of the resort’s local environment, surrounding nature, and culturally significant hues. The perfume bottle’s silhouette design comes from Japanese architect Kengo Kuma, and complements the Aman Skincare family of bottles and jars as well. The box encasing these fragrances are handcrafted in Japan using Paulownia wood—which is one of Japan’s fastest-growing trees, and hence a sustainable choice. Each box is then hand-wrapped in an exquisitely-textured Takeo paper for an added bespoke touch.
Aman Fine Fragrance stays true to the values of Aman’s wellness brands by staying away from phthalates, artificial colourants, parabens and formaldehyde.
The scents are available online via the Aman Shop and in the resort’s boutiques.