Waffle Mill’s Waffle Chips are the ideal travel snack to satiate those sweet cravings no matter where you go!
Every traveller is hit with a bout of munchies — be it on flights, in trains, or even when on the road. With Waffle Mill’s Waffle Chips, these cravings are now a thing of the past!
Set to revolutionise the way Indians consume waffles, the company’s goal was to create a new category of waffles that are easy to eat and can be consumed on-the-go. The result was Waffle Chips — crispy bites that have a sweet and salty flavour, and are perfect for snacking on-the-go.
What are Waffle Chips?
Launched by Waffle Mill in 2017, Waffle Chips — the brand’s hero product — are the ultimate waffle snack, especially when embarking upon new adventures around the globe. This new category was created with the aim of reinventing waffles and bringing its delicious flavour to the world of snacks. Available in three flavours — Dark Choco Drizzle and Sea Salt, Milk Choco Drizzle, and Cookies and Cream — these tasty treats are made using some of the finest, locally-sourced ingredients.
What’s more — these sweet treats, with a shelf-life of nine months, come in easy-to-carry resealable packets that ensure your snacks are safeguarded from spillage and spoilage, both. Their resealable packets make them ideal for storage, allowing guests to enjoy a tasty snack anytime they want. No wonder, then, Waffle Chips have already ranked top-spot on Amazon as the best-rated waffle snack!
Waffle Mill’s Waffle Chips are not only ideal as travel snacks for road trips, but are also a great addition to hotel mini bars. In fact, the popularity of Waffle Mill’s Waffle Chips in India has led to their availability in some of the most prestigious hotels and resorts. They are currently being stocked in the rooms of well-known names such as Isprava and Soho House.
What sets Waffle Chips apart from other snacks is their versatility. They can be enjoyed on their own as a tasty treat, paired with a variety of dips, or even eaten as an accompaniment to ice creams.
Waffle Mill is a family legacy business revamped by Mumbai-based entrepreneur Sahil Engineer who, along with his co-founders Neha Mistry and Alinawaz Chitalwala, took the beloved snack from a home bakery to a multi-product packaged waffle brand. Today, the brand proudly boasts of being the pioneer in the category in India, with products ranging from Waffle Cookies, Stroopwafels, and Frozen Waffles.
Putting the spotlight on high-quality, locally-sourced ingredients, Waffle Mill has sold over two million units of products. The company has even seen a three-times revenue growth in the last 18 months.
This, however, is just the start. Engineer says, “The Indian consumer is always on the lookout for new and exciting snacks, and we aim to meet that demand by offering innovative and high-quality products. Our dedication to innovation and quality has earned us a loyal following, and we look forward to continuing to provide our customers with new and exciting products in the years to come.”
Notably, India’s packaged food market size is estimated to reach USD 3.4 billion by 2027, growing at a compound annual growth rate (CAGR) of 4.6 percent during the forecast period 2022-2027. The waffle segment has grown to constitute six to eight percent of the Indian dessert industry. The Indian consumer is constantly on the look out for new and innovative products and at Waffle Mill, the aim is to provide consumers with exactly that.
Where to buy?
Waffle Mill’s products are available at over 1,500 retail outlets and online marketplaces like Amazon, Big Basket and Zepto across 25 cities, and the brand’s website.
Related: The Ultimate Guide To Vegan Snacks For Your Next Road Trip