The first of its kind in Thailand and Southeast Asia, the flagship store invites whisky enthusiasts to indulge in several immersive experiences with the legendary Johnnie Walker Blue Label.
Last week, Johnnie Walker by Diageo Moët Hennessey (Thailand) invited an intimate group of connoisseurs to embark on an exploration of the realm of premium Scotch whisky excellence with the unveiling of the ‘Johnnie Walker Depth of Blue Room.’
Johnnie Walker unveils the ‘Johnnie Walker Depth of Blue Room’
Making its debut in Thailand and Southeast Asia, the flagship whisky emporium is nestled on the 35th floor of the prestigious Park Hyatt Bangkok and puts the celebrated Johnnie Walker Blue Label at the heart of all of its curated menus and experiences.
At the unveiling, Puneet Narang, Managing Director of Diageo Moët Hennessey (Thailand), expressed his excitement about the opening: “Diageo is the leader in premium alcoholic beverages. We do not only offer high-quality products but continue to be an industry leader in adapting to consumer lifestyles.
“The global trend of premiumisation has gained traction in recent years, especially in Thailand. While consumers demand a variety of quality experiences, Diageo is dedicated to creating innovative concepts that empower people to engage authentically with premium experiences. In this regard, Johnnie Walker’s Depth of Blue Room’ is our most recent pride and joy.”
Jarinee Wongkamthong, Marketing Director of Diageo Moët Hennessey (Thailand), added: “We are delighted to present the ‘Johnnie Walker Blue Label’ experience to consumers in Thailand. This offering goes far beyond showcasing the premium beverage and reflects the luxurious and powerful character of whisky enthusiasts.
“The ‘Johnnie Walker Depth of Blue Room’ serves as a conceptual hangout space for fostering connections and expressing individuality through a range of exceptional experiences. This is another key step that helps our brand become more integrated into the lives of our valued consumers.”
The pièce de résistance of the ‘Johnnie Walker Depth of Blue Room’ lies in its bespoke consumer journey. Beyond relishing the mature, intricately crafted Johnnie Walker Blue Label Scotch Whisky, which is made from one in every 10,000 casks, patrons can indulge in a specially curated cocktail menu featuring four drinks inspired by Thai ingredients and Scottish motifs: High Soul, Daring Ocean, Too Blue, and Lowland Heath. Of course, there is also the option to sip and savour the timeless Johnnie Walker Blue Label on the rocks.
Upon entering the ‘Blue Room’, guests are treated to a multisensory experience complete with a 180-degree immersive screen and awe-inspiring special effects that invite guests to embark on an enthralling journey and delve into the profound mysteries concealed beneath the ocean’s depths. The sit-down experience has been designed to appeal to taste, aroma, sound, and the other senses, as professionals walk each patron through how to properly savour whisky throughout the journey.
Before departing, patrons also receive a ‘Rarity’ Card and a ‘Luxury Flipbook’ sprayed with the enthralling aroma of ‘Johnnie Walker Blue Label Perfume.’ Both mementoes are meant to reflect the fusion of rarity and opulence synonymous with the Johnnie Walker Blue Label.
The Johnnie Walker Depth of Blue Room is now open to all visitors. To ensure a seamless visit, reservations are recommended.
For reservations, please contact +6620117480 or email email@example.com.
For more information about the Johnnie Walker Depth of Blue Room, click here.
This story first appeared here