As the region opens up for travellers after almost three years, thanks to the COVID-19 pandemic, the Hong Kong Tourism Board has revealed details about its promotional bid to attract visitors – from Hong Kong and the world -to travel through its streets and soak in the festivities. Here are the details.
Hong Kong is ready to welcome the Year of the Rabbit. The Lunar New Year here will be marked with an 18-day celebration, a mega event along the Victoria Harbour. This comes after the newly-released rules allowing quarantine-free travel between Hong Kong and mainland China.
All you need to know about the Hong Kong Lunar New Year festivities to make the most of your travel
The tourism board said on Thursday that visitors will receive offers from over 130 attractions, retail outlets and even restaurants. This is being done as part of its latest promotional strategy, which is set to be at HKD 100 million (USD 12.8 million) to revive travel to the city.
Hong Kong was closed off for travel for almost three years, throughout the whole duration of the COVID-19 pandemic, and now, these new offers may just be the means to bring an influx of visitors and give the tourism-centred economy a much-needed boost. According to South China Morning Post, Chief Executive John Lee Ka-chiu will announce more details about the campaign, as well as information on initiatives to give tourists vouchers that they can then redeem at over 100 restaurants, bars and hotels in the city.
The Year of the Rabbit will begin on January 22, and the board is set to organise a large-scale sightseeing event to commemorate the festivities. This event, which will run till February 5, will see giant installations of a Lucky Rabbit, along with Victoria Harbour-themed artwork at Central, Admiralty, Wan Chai and Tsim Sha Tsui, the SCMP report adds.
Hong Kong opened up for Mainland China travellers on January 8, 2023, right in time for the new year celebrations here. This opening of borders has been a monumental decision in itself, given the COVID-19 situation there.
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