Preferred Hotels donates to Japan relief
Published on Jun 7, 2011
In a worldwide effort to assist with the ongoing relief eff orts in Japan for those aff ected by the March 2011 earthquake and tsunami, Preferred Hotel Group is staging a benefit sale on Vacationist.com, a private sale site presented by Travel + Leisure and Luxury Link. From Italy to India, China to France, and all across North America, 190 Preferred Hotel Group members worldwide have banded together to donate over 770 room nights for the benefit sale (www.checkinforjapan.com).
One hundred percent of the proceeds from the sale will go to American Red Cross disaster relief eff orts for those affected by the earthquake in Japan and tsunami throughout the Pacifi c. In cooperation with Vacationist, Preferred Hotel Group will feature 21 diff erent member hotels every Monday, Wednesday and Friday through to 24 June. Donated rooms will be off ered at significantly reduced rates. The “Check-In for Japan” off ers will be valid for 48 hours, or until the rooms have sold out. Stays must be completed by 31 December. “Relief eff orts and work to repair the aff ected regions is far from complete,” said Lindsey Ueberroth, president, Preferred Hotel Group. “As a global hotel brand representing independent properties, it is incumbent upon us to reach out to our community of hotels and rally their support.
The earthquake and tsunami in Japan hit especially close to home for Preferred Hotel Group, as we have 10 member hotels and countless more friends and associates in Japan. The desire and energy for our hotels around the world to donate and respond proactively to help their fellow partners has been tremendous.” In addition, a signifi cant donation has been made to the American Red Cross through the John and Gail Ueberroth Family Foundation via Preferred Hotel Group’s corporate social responsibility program, GIFTTS (Great Initiatives For Today's [Tomorrow's] Society), providing an additional platform for company associates to donate.