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South Korea to launch new online tourism campaign


Published on Mar 28, 2011

The Korea Tourism Organization (KTO) has announced that it will launch a global online campaign called 'buzz KOREA', aimed at promoting the country's food culture to audiences around the world with the help of a Hollywood star and famous YouTube musicians.

The global online campaign primarily targets English-, Chinese- and Japanese-speaking countries by highlighting different aspects of Korea and providing a platform where creative content is shared, re-created and expanded.

The 'Korean Food, Top Chef Challenge', organised by KTO, features celebrity English-speaking TV chef, Cathlyn Choi, along with six American chefs, facing a challenge to present Korean food. Shot live, it will now be aired through KOCE/OC channels of PBS on 7 April. In addition, mostly known for his role as Ando Masahashi from the TV series, Heroes, James Kyson Lee, a Korean-American actor, is participating in the challenge as a judge. People can visit buzz KOREA's homepage, and watch behind-the-scenes footage featuring the participating chefs.

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