Bali premiers new movie 'Bali is My Life'
Published on Mar 25, 2011
The premiere of a new movie 'Bali is My Life' was held at the Bali International Convention Center at The Westin Resort Nusa Dua, this week. The film was created by the Bali Hotels Association (BHA) as part of its ongoing 'Bali is My Life' destination marketing campaign.
This collaborative movie, co-produced by BHA, brings the voices of Bali natives together with long-time residents and the hospitality industry to present the authentic side of the island destination.
“We at Bali Hotels Association are proud that our successful marketing campaign was the inspiration behind this amazing movie,” said Jean-Charles Le Coz, BHA Chairman. “We are also honoured to be launching it today — having seen the movie, we are absolutely thrilled at the positive messages it imparts.”
Bali is My Life is a documentary film project featuring many of the authentic, optimistic people and projects based on the island, working together to maintain and enhance the island.