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ITB Asia 2011 hosted buyer registration opens


Published on Mar 24, 2011

Messe Berlin (Singapore), the organiser of ITB Asia, has announced that registration for this year’s hosted buyer programme is now open.

ITB Asia’s hosted buyer programme provides business meeting opportunities for senior level buyers and decision makers at the show. Buyers interested in attending ITB Asia this year can submit their applications online at from today. Each applicant will be subject to a validation process led by Ms Siti Banding, Assistant Director Buyers Programme for Messe Berlin (Singapore).

“The ITB Asia Hosted Buyer Programme is renowned for its top quality buyers and reputation of generating genuine business leads. Last year, 83% of our buyers secured contract with exhibitors at the show The programme has proven increasingly popular year-on-year and continually attracts large numbers of top quality buyers,” said Nino Gruettke, Executive Director of ITB Asia.

In an independent post-ITB Asia 2010 survey, 95% of buyers who responded said they were interested in coming back this year and 98% said they would recommend the ITB Asia hosted buyer programme to their colleagues.

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