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Great Barrier Reef most popular for Japanese


Published on Mar 10, 2011

A survey released yesterday has revealed that Cairns and the Great Barrier Reef was the most popular destination for Japanese visitors in 2010, ahead of the Gold Coast and Sydney. While Japanese tourist arrivals to Australia increased 12% for full year 2010, the country’s International Visitor Survey revealed that growth in numbers to Cairns and the Great Barrier Reef was 26%.

The other major source market showing strong growth in 2010 was China. Australia-wide the increase in Chinese arrivals was 33%, however Cairns and the Great Barrier Reef saw an 85% rise. China has become the third largest visitor source market for the region after Japan and the UK, with the USA a close fourth. Visitation from New Zealand to Cairns and the Great Barrier Reef increased 4% last year.

“The Japanese market has come back strongly, contrary to some predictions,” said Rob Giason, CEO of Tourism Tropical North Queensland. “Local tourism operators have complemented the aviation capacity increases provided by Jetstar, by rebuilding the market.”

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