TripAdvisor acquires travel app maker
Published on Feb 7, 2011
TripAdvisor has announced it has expanded its mobile travel offering with the acquisition of California-based EveryTrail. EveryTrail has developed a GPS-enabled publishing platform to create outdoor tours and city guides for mobile devices. The technology will complement the TripAdvisor travel information consumers can access from their smartphones. Terms of the acquisition were not disclosed.
"Every day, more people are opting to use mobile apps as a way of consuming travel information," said Adam Medros, vice president of global product for TripAdvisor. "EveryTrail bolsters our continued commitment to grow TripAdvisor's mobile offering, and enable travelers to access walking tours, city guides and hiking trails directly from their smartphones."