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Etihad pens car rental deal with Hertz


Published on Jan 18, 2011

Etihad Airways has signed a three-year agreement with Hertz, bringing the airline’s passengers a range of car rental benefits and offers. The partnership is designed to integrate the technology platforms of both Hertz and Etihad Airways to deliver a seamless travel experience from the departure gate.

Hertz has built a new dedicated microsite allowing Etihad customers to conveniently book online, and has also created a unique platform enabling Etihad Call Centre staff to offer customers a competitive deal on car hire while booking their flights by phone.

Hertz car rental services are now available to all Etihad customers worldwide through multiple reservation channels, including, Etihad call centres, Etihad Holidays and retail outlets.

The extended partnership stands out as a market leader in terms of integration between an airline and a car rental organisation, and builds on the benefits and privileges of the companies’ existing loyalty programme partnership.

Michel Taride, President Hertz International and Executive Vice President Hertz Corporation, said: “I view this exciting alliance between Hertz and Etihad Airways as an opportunity for two world leading brands to join together to offer our joint customers exceptional service and value wherever they choose to travel. Our new partnership will provide customers with premium service and superior access to our products at all destinations served by Etihad around the globe.”

James Hogan, Chief Executive Officer, added: “The extended strategic partnership is an exciting development from our initial frequent flyer cooperation because it offers our customers the most seamless and integrated process of booking their flights and car transportation requirements at the same time, via many of Etihad’s distribution and service channels.

“Etihad Airways and Hertz share the same customer service values of continually seeking to provide their customers with what they want, and I am sure that this extended alliance will be hugely popular across all our markets.”

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