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Amadeus develops mobile solutions in Taiwan


Published on Dec 15, 2010

Amadeus has introduced new and improved features for travel bookings on Amadeus Master Pricer technology in Taiwan. Customised specially for the Taiwan market, it is the industry’s first innovative online travel solution to help sellers, such as travel agencies, to consolidate fare content online and on mobile for travel consumers to search and book their flights. 

For travel agents looking to increase sales by reaching out to their customers through the mobile and the internet, Amadeus Master Pricer addresses the challenge they face of developing that technology from scratch. Amadeus Master Pricer is scalable and customisable to the needs of a travel agency or travel agency portal, allowing the consolidation of all fare content onto both the online and mobile platforms, and to filter their fares to suit their customers, increasing productivity and saving the time spent by travel agents in providing fare information to their customers.

Daver Lau, General Manager of Amadeus Taiwan said, “Outbound travel from Taiwan is rising. As of the end of October this year, over 8 million Taiwanese went abroad and when compared to the same period last year, this means an increase of 18 percent annually. At the same time, consumer use of mobile and the internet has increased, with mobile penetration rate in Taiwan increasing to approximately 116% as of the beginning of 2010, while over 75% of homes in Taiwan have an Internet connection. It is evident that searching and booking travel online has now become mainstream. Consequently, we have seen an increase in demand from travel agents who want to reach and sell to their customers through these new channels. Amadeus Master Pricer is the industry solution in helping travel agents evolve to a multi-channel sales approach, which increases productivity and sales for travel agencies.” 

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