World Expo leads to Shanghai spending boom
Published on Dec 2, 2010
Total spending by MasterCard cardholders in Shanghai during the Shanghai World Exposition (Expo) 2010, held between May 1 and October 31, 2010, has more than doubled from the same period last year. The total number of transactions made by MasterCard cardholders in Shanghai also rose by just over 100% during the Expo period.
MasterCard cardholders from the United States, Germany, Hong Kong, Japan and Taiwan were the top spenders at the Expo. The top spend category for all overseas cardholders was Restaurants and Bars (excluding hotels).
From May to October this year, MasterCard has successfully collaborated with local retailers and merchants by offering "priceless‟ experiences and enticing dining offers for cardholders through "Flavors of Shanghai‟, a marketing campaign featuring an innovative digital platform. During the same period, cardholder expenditure registered a 94% increase in Shanghai‟s restaurants and bars.
See full story at TravelDailyAsia.com