China to become IHG’s number one market
Published on Nov 24, 2010
IHG plc has predicted “an era of unprecedented opportunity and sustained growth” for the company as it responds to favourable socio-economic trends in high priority markets such as China, India and the Middle East.
The company, which operates leading brands such as InterContinental, Holiday Inn, Crowne Plaza, Staybridge Suites and Candlewood Suites, believes it is “wonderfully placed” to take advantage of favourable economic trends in new and emerging markets. These include rapidly growing and shifting populations, heavy investment in infrastructure and significant GDP growth. These are prompting unprecedented increases in domestic and international leisure and business travel. This is in turn increasing demand for hotel accommodation, especially for larger branded players who are expected to outstrip demand for non-branded hotels by a factor of three.
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