Seoul gains UNESCO recognition
Published on Nov 12, 2010
The city of Seoul was earlier this year officially appointed a ‘Creative City For Design’ by UNESCO, in recognition of its ongoing achievements in the design industry at home and abroad. The UN designation comes during a year when Seoul is also promoting its creative endeavors as ‘World Design Capital 2010’, in recognition of local government and industry efforts to foster creative growth in the interests of environmental sustainability, the needs of ordinary citizens, and the development and promotion of Korean culture worldwide.
As a member of the Creative Cities Network, Seoul will enjoy a number of benefits. Among them, it now has permission to use the UNESCO logo (pictured below) indefinitely in the promotion of its many programs and events in accordance with UNESCO regulations. The Seoul Metropolitan Government has expressed its intention to use the logo extensively to further strengthen the brand value of the city, currently in 33rd place on the Anholt-GfK Roper City Index, an annual market research study that measures the global image of cities worldwide. Such usage includes incorporating the UNESCO logo into design assets whose traditions stretch back 600 years to further attract tourism and promote the capital as a leading culture and design city.
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