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Hong Kong in winter marketing push


Published on Nov 11, 2010

City allocates US$3 million to boost festive tourism...

To attract visitors to the city during the festive winter season, the Hong Kong Tourism Board (HKTB) has made plans to stage the Hong Kong WinterFest programme between 29 November 2010 and 2 January 2011.  The HKTB is not only allocating more resources for publicity in the source markets, but also using creative promotions to showcase the city’s myriads of festive lights and colourful displays, as well as its high-spirited fusion of celebrations.

HKTB Chairman Mr James Tien said: “This year, we have registered remarkable growth in our city’s tourism. Our provisional figures show that in the first 10 months of the year, our visitor arrivals already exceeded 29 million, almost surpassing the record total for 2009 with two months to spare. To sustain the growth momentum, we have allocated close to HK$24 million for our winter promotions in the source markets, at least 20% more than last year. Out of this amount, 80% will be spent on the Mainland and other short-haul markets.  We are hopeful that the total yearly arrivals will reach a new high.”

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