Shanghai culture centre rebranded
Published on Nov 2, 2010
Shanghai World Expo Culture Center was today re-branded and re-opened as the Mercedes-Benz Arena, continuing as the city’s premier venue for world class live entertainment, culture and sports.
A calendar of world class concerts, cultural, family and sporting events will permanently establish the Mercedes-Benz Arena as Shanghai’s equivalent to such landmark venues as London’s O2 Arena and the Staples Center in Los Angeles.
Mercedes-Benz Arena opens with a spectacular 2-month programme of first class events launching with 5 concerts by superstars Faye Wong, first concert November 19th, Jacky Cheung and the largest family show in the world ‘Walking With Dinosaurs’.
The Mercedes-Benz Arena (www.mercedes-benzarena.com) is the car giant’s first sponsored entertainment arena outside Germany and the new benchmark for naming rights partnerships in Asia.
Read full story at TravelDailyAsia.com