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Spain promoted in Asia through Mango


Published on Nov 2, 2010

Spain Tourism Institute (Turespaña) and Mango have teamed up together for a joint promotion campaign in Asia, especially targeting the fashion and purchase sectors and public consumers. The aim of the campaign can be easily defined through its slogan “Mango: 100% Spain Inspired”; to allow consumers to immediately recognize Mango as a Spanish brand and to promote Spain as a choice tourist destination. The campaign sets to reach more than 700,000 potential customers.

This promotional initiative is to run throughout the month of November (1st – 30th November) and held in selected Mango stores in Singapore (in Isetan Scotts Road and Takashimaya). The promotion is also being carried out in Beijing, Shanghai, Delhi and Manila.

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