Spain promoted in Asia through Mango
Published on Nov 2, 2010
Spain Tourism Institute (Turespaña) and Mango have teamed up together for a joint promotion campaign in Asia, especially targeting the fashion and purchase sectors and public consumers. The aim of the campaign can be easily defined through its slogan “Mango: 100% Spain Inspired”; to allow consumers to immediately recognize Mango as a Spanish brand and to promote Spain as a choice tourist destination. The campaign sets to reach more than 700,000 potential customers.
This promotional initiative is to run throughout the month of November (1st – 30th November) and held in selected Mango stores in Singapore (in Isetan Scotts Road and Takashimaya). The promotion is also being carried out in Beijing, Shanghai, Delhi and Manila.
Read full story at TravelDailyAsia.com