T+L Southeast Asia launches digital edition on iPad
Published on Oct 18, 2010
Travel + Leisure Southeast Asia, the region’s premier travel and lifestyle publication, has launched a digital edition currently available for the iPad. The issue is available through the online bookstore Zinio (www.zinio.com) and via the magazine’s website, www.TravelandLeisureAsia.com. The move means that the magazine’s innovative content, spectacular photography and stylish design can be seen by a global audience.
“Now everyone can subscribe at a very affordable rate and have the magazine delivered straight to their iPad,” said editor-in-chief Matt Leppard.
“Apart from reaching Asia, which remains our core reader market, the digital issue will bring our content to non-Asian markets as well, in this vibrant new format, which will also enhance the overall ‘reader experience.’”
The move to a digital format is a natural development for the magazine, and is one that has been under consideration from day one, said Robert Fernhout, publisher.
“Since our launch three years ago, we have taken a careful approach with a view to transforming our print content to a ‘one-on-one’ digital format,” he said.
“Digital magazines have been around for years, but our research has shown that people do not read our type of magazine content on conventional computer screens, unlike news content, for example. This is also why our website is not a direct copy of the print edition.”
Fernhout continued: “However, the iPad is a game-changer. Now our content, rich in high-quality photography and presented in a clean yet very sophisticated design, looks absolutely stunning on the iPad and similar devices. Its mobility and its reader-friendly browsing and zoom features make this an ideal vehicle to display our content. In fact, our core travel and lifestyle content is a perfect match with mobile consumer needs.”
“Publishing on the iPad also brings new and exciting ways of magazine communication to advertisers, such as adding videos, audio and direct website links to their traditional print ads,” said Lucas Krump, associate publisher and director of the magazine’s Singapore office.
“The iPad adoption rate is the fastest in electronics product history,” he added. “And as we target affluent, innovative, mobile young Asians, we know the adoption rate amongst our readers will be very high.”
The digital issue is priced US$ 5 via www.zinio.com. A 30 percent discount is offered on all one-year digital subscriptions.