Thailand launches medical tourism campaign
Published on Oct 15, 2010
The Tourism Authority of Thailand (TAT) will launch its “E-Marketing Campaign for Medical Tourism in Thailand” and website www.ThailandMedTourism.com at the Emerald Hotel on Friday, October 15, 2010.
The event will kick off three marketing campaigns that will run through to April 2011 to enhance Thailand’s reputation as the “Global Centre of Excellence For Medical Tourism”.
The website collects and provides information on medical tourism providers in Thailand, including hospitals, clinics, spas, and Thai traditional medicine practitioners and their level of accreditation and standards. So far, more than 340 medical tourism providers are listed on the website.
TAT Governor Suraphon Svetasreni said, “The online campaign will boost the number of medical tourists as well as increase the average time they stay in Thailand. And this will help other tourism related businesses, such as hotels, spas, and restaurants. All in all, it will benefit all the tourism industry and follow the Thai government’s strategy of promoting Thailand as the ‘Medical Hub of Asia’.”
Read full story at TravelDailyAsia.com