Starwood redesigns rooms for Westin & Sheraton
Published on Oct 14, 2010
Starwood Hotels & Resorts Worldwide, Inc., (NYSE:HOT) announced that it is applying its industry leading, design-driven approach to its two largest brands with the debut of new guestroom designs for Westin and Sheraton hotels. The new room schemes, from furniture to textiles, were custom-created by Starwood's in-house Brand Design team led by Erin Hoover, Vice President of Design. With a background in fashion, fine art and industrial design, the team applied key learning's from extensive in-room behavior research which indicated a desire for a greater level of stylish functionality - resulting in design specifically targeted to address some of traveler's biggest pet peeves. The new room designs will be featured in new hotels and renovation projects globally across both brands.