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Domestic tourism booms in China’s Golden Week


Published on Oct 8, 2010

Tourist spending outpaces growth in visits...

Domestic tourism in China soared during China’s recent Golden Week, with tourist destinations experiencing huge surges in visitor numbers throughout the past week. Chinese state news agency, Xinhua reported China’s National Tourism Administration (CNTA) as saying that tourist numbers at 119 key tourist attractions increased 15.9% compared to the same period last year, with combined visitor numbers totalling 22.4 million during the 1-7 October national holiday period. As a further sign that the economic crisis has well and truly ended in China, tourism revenue growth outpaced the increase in arrivals, with spending surging 26.7% year-on-year to CNY1.13 billion (US$169 million). Railways, airlines and roads for a surge in traffic as tourists return home from Thursday onwards. In a separate statement, China’s Ministry of Transport said that the country saw a record number of road trips during this year’s Golden Week. Travellers made a total of 474 million car journeys from 1-7 October, up 10.9% year-onyear. The major increase in short- and medium-haul trips for sightseeing and visiting friends and relatives saw the country’s transport authorities deploy 910,000 extra coaches per day to cope with the transport surge. Visitors to the World Expo meanwhile helped combined domestic and international tourist arrivals in Shanghai surge to more than eight million - 38% more than the same period last year.

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