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Hilton sponsors Amazing Race Asia


Published on Sep 17, 2010

Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, is set for a whirlwind tour around Asia this October as it joins forces with the Asian edition of the Emmy award-winning reality competition series – The Amazing Race Asia, which is produced by and aired on AXN, the leading English general entertainment channel in Asia. In line with its ‘Stay Hilton, Go Everywhere’ global marketing campaign, Hilton is the first international hotel brand to partner with the programme which is in its fourth season.

Starting September 23, more than 13 Hilton hotels and resorts in the Asia Pacific region will be featured throughout The Amazing Race Asia (TARA) Season Four in various aspects. Viewers catching the action from home will also be able to join in the race with a first-of-its-kind viewers contest through the location-based social networking website, Foursquare, co-sponsored by Hilton Hotels & Resorts.

“The unique format of participants racing across the world in The Amazing Race Asia is the perfect fit for our ‘Stay Hilton, Go Everywhere’ campaign. It helps showcase our wide range of hotels and resorts in the region and also sends a strong message that Hilton makes the world accessible through its global offerings,” said Dave Horton, global head, Hilton Hotels & Resorts brand.

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