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Australia, Japan named Asia Pacific’s most desirable destinations


Published on Aug 26, 2010

Visa-PATA Travel Intentions Survey results unveiled...

and Japan have been voted the most desirable holiday destinations according to the Visa - Pacific Asia Travel Association (PATA) Asia Pacific Travel Intentions Survey 2010.

Forty percent of the 6,714 respondents surveyed in this year’s research said they would consider traveling to Australia or Japan in the next two years. When asked to name the most likely destination for their next Asia Pacific holiday, 17 percent named Australia as their top destination while 16 percent named Japan.

Ross Jackson, Head of Cross-Border Business, Asia Pacific, Visa, said: ”With Australia’s great natural beauty and Japan’s rich culture and history it is not surprising that one in five people say they would consider visiting these destinations in the next two years. With the allure of visiting new places, beautiful natural scenery, affordability and great food the predominant factors in what motivates people to pick a destination, the all round tourism products in these destinations puts them high on any traveler’s list.”

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