Best Western launches Australia’s first ‘ladies only’ floor
Published on Aug 18, 2010
Call them sexist, but one Brisbane hotel is giving female guests preferential treatment – by offering them access to their very own, gorgeously girlie “Ladies Only” floor.
In what is believed to be an Australian first, the Best Western Portal Hotel is one of a handful of international hotels catering for the growing number of independent female travellers who demand luxury and security in equal measure.
According to owner Georgie Woods, the decision to ban boys – from one floor at least – was based on demand within the market. “These days, women account for around 40 percent of Australia’s business travellers – that’s a lot of ladies travelling alone, often in unfamiliar cities without a good working knowledge of the area,” Ms Woods said.
It’s not surprising, then, to learn that 60 percent of women identify safety as their main concern when choosing travel accommodation.
“It goes without saying that security on our Ladies Only floor is paramount – but as we don’t have to worry about appealing to male guests, we’ve also had a lot of fun designing a feminine haven packed with girlie treats that only a female guest could truly appreciate!”