Google travel deal worries Expedia
Published on Jul 13, 2010
Google’s move into the travel industry poses a threat to other industry players who rely on the search engine for much of their sales. Google last week won the a deal for ITA software whose technology is used to find airline flights and tickets prices. In a Financial Times report, Barry Diller, Chairman of travel giant Expedia, accused Google of favouring its own products by fixing the search rankings which puts them ahead of competitors in the battle for traffic. Diller complained that the internet giant will have an unfair advantage in online flight bookings, the biggest ecommerce market, by posting biased suggestions to flight-related searches. He even called for antitrust regulators to look into Google’s acquisition of ITA Software.
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