Bangkok hotels hold rates, despite protests
Published on May 17, 2010
The ongoing anti-government protests in Bangkok may be hitting hotel occupancy in the city, but average daily rates (ADR) are holding up, according to a report from STR Global. April data saw a dramatic decline in occupancy following the first flare-up in early April. After a slight rebound,
occupancy plummeted again as the foreign offices of several key Thai feeder markets, such as Germany and the UK upped their travel advisories. However, April’s ADR of THB3,096 (US$94) shows a less significant drop from February (THB3,371) and March (THB3,331).
“In spite of violence and significant recent declines in occupancy this past month, Bangkok’s hoteliers have held firm with rates, recognising that price reductions do not stimulate demand that just isn’t there”, said Elizabeth Randall, Managing Director of STR Global. “Discounting would only double the pain for hotels already suffering from falling occupancies”.
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