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Tourism Tasmania launches new winter programme


Published on Mar 25, 2010

Tourism Tasmania is making a new push to attract visitors to the state, with the launch of a new AU$3 million(US$2.7 million) campaign that celebrates winter in the island state. ‘Tasmania: Lumina – A Winter of Festivals’ will take place from late April to August 2010 with more than 100 festivals and events in locations across the state. Starting this week, Tourism Tasmania will launch an extensive national advertising campaign that encompasses TV, print and online.

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