W Hotels opens first music studio in Bali
May 16, 2016
Published on May 16, 2016
Starwood plans global roll-out for W Sound Suite concept
Starwood has launched its first-ever 'W Sound Suite' in Bali.
Located at the W Bali Seminyak, the Sound Suite is a private music studio and writer's room that can be used by professional recording artists, studio musicians and producers, as well as hotel guests. The concept has been launched in partnership with Coca-Cola.
"W has a long history of musicians staying, playing, and celebrating at our hotels," said Anthony Ingham, W Hotels' global brand leader. "We know that inspiration can strike at any moment, so the W Sound Suite is today's tech-savvy version of scribbling lyrics on a cocktail napkin. Bali, a vibrant and creative hub often called 'the alternative Ibiza', is the perfect setting for our first music studio."
W Sound Suites are in part the brainchild of the W brand's North American music director, DJ White Shadow, who is best known for his work with Lady Gaga. He has been working with W to identify the best sound equipment and studio layout for professional use.
"While traveling around the globe making music for the last decade, I've run into many challenges including costly studio rentals, the risk of disturbing other guests, and not being able to find a suitable place to listen to or create music," said DJ White Shadow. "We dreamed up an environment for musicians to create that is convenient, stylish and functional. I'm thrilled to partner with the equally innovative team at W Hotels – there isn’t another brand that could bring this idea to life on such a global scale and in such an innovative way."
Following the launch of the first W Sound Suite in Bali, Starwood will roll out the concept to more W Hotels, including those in Hollywood, Barcelona and Seattle.