2015: The year of the traveler
December 17, 2014
Published on Dec 17, 2014
By Angel Gallego, President of Amadeus Asia Pacific
2014 has been nothing short of exhilarating.
In fact, this is a thrilling time to be a part of the travel industry in Asia Pacific, with two emerging themes propelling the region to global prominence: the ascendance of the Asian traveller and the explosion of mobile.
Asia Pacific is home to more than 60% of the world's population but has long been underrepresented in terms of its traveling population. With the emergence of a traveling middle class, reduction in red tape across the region, and the rise of low cost carriers, APAC has risen to taken its rightful share of the global travel market.
In fact, leisure tourism revenue in Northeast Asia alone is set to climb by 10% in 2015 to $900 billion, surpassing leisure tourism in the EU and North America.
When we add mobile to the mix the story really becomes interesting.
In 2014 we saw a 25% year on year global growth in smart phone usage and a massive 65% growth in mobile travel purchases. Parts of APAC have essentially leapfrogged the online era and are leading the mobile charge, with China and India set to become the number one and two smart phone markets respectively, knocking the USA into third place.
Read the full story from TravelDailyAsia