HK Disneyland aims to become "must-see" destination for Southeast Asian tourists
September 15, 2014
Published on Sep 15, 2014
Park's travel trade sales director, Larry Leung, reveals steps being taken to drive regional visitors
Hong Kong Disneyland his ramping up its trade marketing activities in Southeast Asia as it aims to drive more business from the region.
Speaking to Travel Daily on Friday, Larry Leung, the park's director of travel trade sales, revealed that Hong Kong Disneyland is placing a major focus on Southeast Asia, including five key markets.
"The closest Disney park to all the Southeast Asian countries is Hong Kong," said Leung. "Twenty percent [of our visitors] are international and Southeast Asia is a big part of this. The Philippines, Indonesia, Malaysia, Singapore and Thailand; these we call our 'Fab Five'. These are very important markets to us."
And in terms of market penetration, Leung revealed that Disneyland now captures a huge share of the total number of overseas visitors coming to Hong Kong.
"We look at how many guests are coming into Hong Kong for overnight vacation purposes, and we see how many are coming to us. Take the Philippines for example; there we have 60% penetration. So out of 10 Filipino guests coming into Hong Kong overnight, six will come to our park. Taiwan is over 50%, Singapore over 45%, India 70%," Leung revealed. "We are a 'must-see' destination. On a check-list of things to see in Hong Kong, Disneyland is among them."
Read the full story from TravelDailyAsia