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Starwood targets expansion in recovering Thailand

September 8, 2014

Published on Sep 8, 2014


Hotel group's Asia Pacific president Stephen Ho reveals development goals to Travel Daily

Starwood Hotels & Resorts is continuing to expand its portfolio in Thailand, as the country's tourism recovery gathers pace.

Travel Daily AsiaAt an event in Bangkok on Friday September 5, Starwood's president for Asia Pacific, Stephen Ho, confirmed that the company has signed its first W Resort in Phuket, the announcement of which comes just a week after the unveiling of plans for the first Sheraton in Koh Samui.

And talking to Travel Daily, Ho said that despite the country's recent problems, he has confidence in long-term future of Thailand.

"We came into Thailand in the '70s and this has been one of the key markets we've been focusing on," Ho told Travel Daily in an interview. "We're doing a lot to increase our footprint and we'd like to do more. We have development teams visiting here almost every month. We are always on the look-out for new opportunities."

And with Bangkok now containing eight of Starwood's nine brands, Ho said the company would focus more on expanding in the country's resort destinations.

"In Bangkok… we're still continuing to look for new opportunities. Other than that, we're looking to develop in resorts. For example, we don't have a Sheraton in Phuket and that's definitely something we'll be pursuing very aggressively.

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