Travelers and Hotels Set to Join Earth Hour Campaign
March 18, 2014
Published on Mar 18, 2014
By Jim Algie
With issues like climate change, rampant pollution, and global warming making headlines every day of the year across the globe, Earth Hour is a reality check for worldwide woes that often seem unreal and insurmountable.
The concept is simple. At 8.30pm on the night of March 29th, people, businesses, government offices, NGOs and other concerned earth-lovers turn off the power for an hour.
Originally started in Australia back in 2007, some 2.2 million Sydneysiders and 2,100 businesses participated that year. Little did the organizers and masterminds behind the scenes, the World Wildlife Fund (WWF), realize that this small campaign would turn into a gigantic force to be reckoned with.
Travel-related businesses soon jumped on the bandwagon. This year, in Singapore, for example, Royal Plaza on Scotts will do its part by turning down the lights in the hotel’s lobby while also lighting up its signature candle installation. The candles, made from soy products, will also illuminate its restaurant Carousel.
In a show of solidarity, guests are encouraged to switch off their electronic devices, and learn about the hotel’s many other green initiatives.
Hosts of other hotels will also rally to the cause, as will tourism icons like the Sydney Harbour Bridge, Taipei 101, the Petronas Twin Towers, Beijing’s National Stadium (also known as the Bird’s Nest), the Acropolis in Greece, Niagara Falls in Canada, and even the Las Vegas strip of casinos known as “Glitter Gulch.”
What’s special about this year is that the WWF is launching Earth Hour Blue, which “will mobilize crowdsourcing and crowd-funding to support conservation and sustainable development projects around the world.”
Also starting this year, Spider-man will be the first superhero ambassador.
Andrew Garfield, who plays Peter Parker and the web-slinger in the rebooted franchise, said, “I’m proud Spider-Man is the first superhero ambassador for Earth Hour because he shows we can all be superheroes when we realize the power we all have.”
To quote a real life hero, the late statesman and freedom fighter, Nelson Mandela, “Let us stand together to make of our world a sustainable source for our future as humanity on this planet," he said last year, not long before his death, in tribute to Earth Hour.
To see what you can do and to find loads of free banners, posters and media kits to spread the word, head over to www.earthhour.org and https://earthhourblue.crowdonomic.com