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Golden Opportunity for First Golden Arches in Vietnam

February 25, 2014

Published on Feb 25, 2014

Travelers looking for comfort food in a hurry with a side order of Western convenience while in Ho Chi Minh City (HCMC) are sure to satisfied, since the first McDonald’s recently opened in the city’s commercial gut of District 1.

Part of a new hunger among the increasingly affluent middle class of Vietnam for all things Western, the chain joins other fast-food staples such as KFC, Burger King, Domino’s Pizza, Dairy Queen, Starbucks and Subway already operating in Vietnam.  

Nguyen Bao Hoang – better known as Henry Nguyen in the West – is the developmental licensee for Vietnam, McDonald’s announced last year.

In a statement released by McDonald’s to announce the deal, he said, "I have been a big fan of McDonald's my whole life and have had so many wonderful experiences there, including one of my first jobs when I was a teenager."

A son-in-law of Prime Minister Nguyen Tan Dun and a businessman in his own right, Mr. Nguyen worked at a McDonald’s during his time in the United States. For him the Golden Arches is a golden opportunity in Vietnam.  

"I have dreamed of one day opening a McDonald's restaurant in my native country ever since my return to Vietnam more than a decade ago," he said.

In a country where excellent street grub is served quickly and cheaply, skeptics have been asking whether Western fast food can win a decent slice of the fiscal pizza.   
Source: CNN


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