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Taiwan eyes eight million visitors


12/26/2013

Published on Dec 26, 2013

Tourism board targets new landmark after meeting annual target
Taiwan could welcome eight million visitors this year, after the country revealed that it has already reached its target of 7.7m international arrivals.

Reported by the China News Agency (CNA), the Taiwan Tourism Bureau revealed on Sunday that it has now exceeded its full-year target, and will offer 88 gifts to the year’s eight millionth arrival, should the landmark figure be reached before the end of 2013.

Taiwan’s tourism growth in recent has been considerable, with the country adding approximately one million more visitors every year from 2008 to 2012. This has largely been driven by the relaxing of rules governing cross-Strait tourism between Taiwan and China.

Arrivals from China are expected to reach almost 2.8m in 2013, accounting for approximately 35% of total arrivals. Taiwan’s second largest source market, Japan, is expected to contribute 1.4m arrivals this year, with Hong Kong and Macau providing 1.1m visitors.

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