Iron Man to the Rescue at Hong Kong Disneyland
Published on Oct 10, 2013
The armored do-gooder of cinema and comic books will test his mettle against aliens at the new theme area
Move over Mickey Mouse, here comes that comic book hero turned action man of iron. In a world first, Hong Kong Disneyland is upping the superhero ante by adding a new area devoted to Iron Man, who must defend Hong Kong against alien invaders with all sorts of gizmos, gadgets and gimmicks hidden in their spacecraft and empire-building antennae.
The new Hong Kong Iron Man area will be the centerpiece of the futuristic Tomorrowland. Maniacs for movie memorabilia will also get a glimpse of the iron suits and other inventions designed by Richard Stark.
“The new Marvel-themed area will give guests visiting Hong Kong Disneyland even more reasons to visit,” said Andrew Kam, managing director of Hong Kong Disneyland. “We are pleased to see the momentum of growth continue at Hong Kong Disneyland benefitting both our resort and the entire Hong Kong tourism industry.”
Set to open in 2016, the new area will be added to Hong Kong Disneyland’s arsenal of exclusive attractions like Mystic Point, Toy Story Land and Grizzly Gulch, which helped the theme park to climb out of the red and into the black for the first time in 2012.
Hong Kong has taken a shine to the armored do-gooder. The third installment of the series grossed US$12.9 million (HK$100 million) in 2013. That makes it the third biggest blockbuster of all time in the territory, outshone at the box office only by Avatar and Titanic by James Cameron.
Disneyland acquired Marvel in 2009. The comic book giant launched Spider-man, Thor, and the Avengers from the drawing board into pop-culture stardom.
As Tom Staggs, the chairman of Walt Disney Parks & Resorts, said, the comic trend, in cinema and theme parks, is nowhere near The End. “Since Marvel became part of the Disney family, our ‘imagineers’ have been dreaming up exciting new ways for our guests to experience their favourite Marvel characters and stories,” he noted. “We’re thrilled to bring this first attraction featuring Iron Man to Hong Kong Disneyland.”