Expedia aims to “make Twitter interesting”
Published on Sep 18, 2013
Working with Oglivy & Mather, the online travel agency is turning tweets into short films and other content which it will share back with the original tweeter.
The ‘Travel Yourself Interesting’ #TYI campaign started with a tweet from The Only Way Is Essex star Jessica Wright, whose New York tweet was turned into a song by the city’s Naked Cowboy and tweeted back to her. Some tweeters have also been sent a sandcastle cake with their tweet written in a flag on top.
“With almost instant content generation we are showing, directly and immediately, how rapidly you can transform the mundane to the marvellous through travel. By linking this campaign with our new mobile app, we hope to inspire more people to seize the moment and start travelling their lives more interesting in just a few taps,” said Andrew Warner, senior marketing director EMEA at Expedia.