Ritz-Carlton, Four Seasons lead luxury hotel sector
Published on Jun 10, 2013
Ritz-Carlton and Four Seasons are the world’s most searched-for luxury hotel brands, a new study has revealed.
The inaugural ‘World Luxury Index’ for hotels, which gathered information from more than 133 million online searches, found that Four Seasons was the most sought-after standalone luxury hotel brand, and Ritz-Carlton was the preferred luxury brand which formed part of a larger hotel group. Loews and Shangri-La completed the top three of standalone brands, while InterContinental and Fairmont were identified as the second and third most searched-for integrated brands.
In addition, the study found that Hilton is the most popular hotel brand in the upper-upscale segment, ahead of Sheraton and Westin.
Monitoring the number of luxury hotel searches undertaken in 2012, the World Luxury Index found that interest in high-end hotels increased slightly, up 1.5% on a global level. Interest from consumers in Russia (+12.8%) and the UK (+8.5%), saw strong growth, while a 3.3% rise in Chinese searches also exceeded the global average.
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